Predicting the winner of 2020 US presidential Elections
Blog AdminWe believe companies should take advantage of any potential marketing possibility, all while being neutral, of course. We see a fun opportunity, which is presented by the 2020 US presidential…
Our Client awarded a Nobel Prize
Very few companies can brag that their client was awarded the prestigious Nobel prize, thus we didn't want to miss the opportunity to do so! We have the honor to…
Beating the algorithm – Red Queen Effect in Marketing
In today's marketing world, we are involved in a red queen race.The terms comes from the book Alice in wonderland, and the exact quote goes like this:"Now, here, you see,…
Fire the Marketing Department
Any entrepreneur & businessman, knows that success is catching opportunities when they present themselves to you. Once companies grow bigger, catching these opportunities become harder. And for a simple reason,…
Superbowl Commercials a Great Example of Real Marketing Creativity
We have maintained for several years a site dedicated to Superbowl commercials, it was our way to appreciate the creativity of these smart individuals working in the marketing & advertising…
Hollywood secret marketing strategy
Hollywood have a secret marketing strategy, that almost all TV networks and movie studios use to get the awards like "Emmy", "Oscar", "Golden Globes" ... (all these awards voters are…
Interracial couples bad choice for Ads – Should commercials and video ads feature mixed couples ?
Interracial couples bad choice for Ads Case Europe: Four years ago, a good friend of mine was featured in a small TV spot, for a regional state in Poland, my…
MediaO2, 10th Year Anniversary
10 years ago, around January 12th, a guy in his dorm room -it was actually an off campus apartment , in the suburbs of Paris- decided to launch a video and…
Using a Cause for Advertising & Marketing
Cause Marketing is not new, actually it have seen a huge growth since mid 2014. Like emotional advertising, the cause marketing appeal to the emotional brain, in other words it's…
The Power of Advertising
During this new year, we will share with you a series of blog posts showcasing the power of advertising .... These posts will tackle ad, marketing and PR campaigns that…